Machine learning has become an essential tool that helps to understand customers, their preferences, their searches and their profiles. All this helps organizations design customer focused streamlined processes and systems that deliver remarkable customer experiences. Some commonly known examples of use of machine learning in our day to day life are:
Disney parks provide wristbands which are used for locker keys, payments and tickets. Through machine coding the band collects information of the guests and recommends experiences based on it. It even reroutes guests from busy areas.
Netflix recommends shows to each viewer based on their preferences, watch history and searches. It has been observed majorly viewers select their show from the recommendations.
The AI enhanced BMW uses machine learning to know and adjust the cabin and other system settings (temperature, music volume) as per each driver’s preference.
Amazon uses machine learning to track every customer’s preference, purchase history and what they are viewing to recommend the right product which customer may be interested. And actually, a large portion of Amazon’s sale happens through recommendations.